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Coming Together In a Pandemic Year

1 Min Read/ Community
Yellow and Red Safflower blooms growing in a field.
Updated on April 13, 2021
Traditional Medicinals CEO Blair Kellison /><span class=''>In the face of this pandemic, we are building connections.</span>
<p>We are a botanical wellness company but our investments have always centered around balancing our role as a for-profit company with the needs of people and the planet. On an individual level, I think that it’s critical to create a sense of welcome that builds trust. This year we were rightly challenged by the Black Lives Matter movement to start the deep, internal work needed to develop a strategy with tangible goals for representation and amplification of diverse voices. We also revisited our purpose in the world, working with key stakeholders, our executive team, and board to make sure we are continuing to make progress. Read our <a href=

In the face of this pandemic, we are building connections.



We are a botanical wellness company but our investments have always centered around balancing our role as a for-profit company with the needs of people and the planet. On an individual level, I think that it’s critical to create a sense of welcome that builds trust. This year we were rightly challenged by the Black Lives Matter movement to start the deep, internal work needed to develop a strategy with tangible goals for representation and amplification of diverse voices. We also revisited our purpose in the world, working with key stakeholders, our executive team, and board to make sure we are continuing to make progress. Read our Impact Report to learn more about what we are doing.

We can be proud of our impact in the 2020 Fiscal Year. We engaged our stakeholders through a materiality study and we are mapping our way to carbon neutrality, looking at our footprint and our larger impact on the world. This year we started rigorous testing of our compostable overwrap, and we also launched a new line of Wildlife Friendly™ certified black teas.

Female Farmer in Red in chamomile field in Egypt /><span class=''>Individually we make a choice.<br />
Together we make a difference.</span>
<p>As we work to reduce our environmental footprint, increase equal opportunity and amplify voices, I know none of this would be possible without caring people committed to this work. To everyone intent on making these things a reality, I thank you, because we are all in this together and together, we can change the world for the better.</p>
<img src=

Individually we make a choice.
Together we make a difference.

As we work to reduce our environmental footprint, increase equal opportunity and amplify voices, I know none of this would be possible without caring people committed to this work. To everyone intent on making these things a reality, I thank you, because we are all in this together and together, we can change the world for the better.

Signature
– Blair Kellison, CEO

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