Press, Media & Awards | Traditional Medicinals

September 17, 2025

Traditional Medicinals® Expands Wellness Offerings With Dual Launch of Rosy Mood™ and Stress Ease® Calm Teas

Traditional Medicinals®, the leading botanical wellness company and Certified B Corporation, today announces the launch of two new organic herbal teas: Rosy Mood™ and Stress Ease® Calm. As the brand celebrates 50 years of botanical innovation, these new blends represent both a continued commitment to holistic well-being and Traditional Medicinals' most recent entry into the mood support category. Both teas are Traditional Medicinals' first Fair for Life® certified offerings, supporting ethical sourcing and sustainability at every step.

3 Min Read

Traditional Medicinals® Achieves Fair For Life Certification, Advancing Ethical Sourcing Standards

Press Release

September 3, 2025

Traditional Medicinals® Achieves Fair For Life Certification, Advancing Ethical Sourcing Standards

Traditional Medicinals, the leading botanical wellness company and Certified B Corporation, today announced it has achieved Fair for Life certification as a brandholder, joining one of the world's most comprehensive and rigorous standards for social responsibility, environmental sustainability, and ethical trade. This milestone will be reflected in upcoming product launches, including Rosy Mood™, Stress Ease Calm® debuting in September, and a reformulated Ginger Aid, each bearing third-party certifications that reflect the brand's deep commitment to regenerative harmony.

4 Min Read

Traditional Medicinals Breaks Ground on $47 Million East Coast Manufacturing Facility in Franklin County, Virginia

Press Release

Traditional Medicinals Launches Herbs for All Initiative to Expand Access to Herbal Wellness and Education

Press Release

Traditional Medicinals® Celebrates 50 Years of Botanical Wellness

Press Release

January 14, 2025

Traditional Medicinals® Celebrates 50 Years of Botanical Wellness

Traditional Medicinals, the leading botanical wellness company, and Certified B Corporation, is celebrating its 50th anniversary, a milestone marking five decades of dedication to plant medicine, sustainability and innovation. Founded in 1974 by Drake Sadler and Rosemary Gladstar—visionaries inspired by the ancient wisdom of herbalism—Traditional Medicinals has grown from humble beginnings to a global force in the health and wellness industry, touching millions of lives with the healing power of plants. In the coming year, the organization will commemorate this milestone with various purpose-led programs and innovations that bring to life its commitment to quality, impact, and sustainability.

5 Min Read

Traditional Medicinals Debuts New Line of Stress Ease® Teas to Help Americans Combat Rising Stress Levels

Press Release

September 17, 2024

Traditional Medicinals Debuts New Line of Stress Ease® Teas to Help Americans Combat Rising Stress Levels

Traditional Medicinals, the leading organic botanical wellness company and Certified B Corporation, today announced the debut of its new line of Stress Ease® Teas. This new collection, featuring Focus, Immune, and Tension Relief, harnesses the power of adaptogens and nervines—medicinal herbs that help your body respond to occasional stress and support the nervous system—and other carefully selected herbs. These certified organic teas offer natural and effective solutions for those seeking balance and resilience in today's fast-paced world.

3 Min Read

Traditional Medicinals Announces New CEO, Joe Stanziano

Press Release

Traditional Medicinals Announces Sheryl O'Loughlin and Caitlin Landesberg to Its Board of Directors

Press Release

April 2, 2024

Traditional Medicinals Announces Sheryl O'Loughlin and Caitlin Landesberg to Its Board of Directors

Traditional Medicinals®–a botanical wellness company rooted in herbal medicine, ethical sourcing, quality, and sustainability standards–proudly announces the strategic appointment of Sheryl O'Loughlin and Caitlin Landesberg to its Board of Directors. The appointments build upon the inclusion of Katie Huggins to the board last year, signifying Traditional Medicinals' commitment to diversity, innovation, and a forward-thinking approach. As Traditional Medicinals prepares to commemorate its 50th year, the organization is eager to celebrate the crucial role of women in shaping the brand's identity, and these appointments mark a significant step towards ensuring a sustainable, diverse, and flourishing future for the company.

4 Min Read

Traditional Medicinals®, maker of Throat Coat®, Partners with Dave Matthews Band and REVERB to Sponsor U.S. Summer Concert Tour Eco-Village

Press Release

May 25, 2023

Traditional Medicinals®, maker of Throat Coat®, Partners with Dave Matthews Band and REVERB to Sponsor U.S. Summer Concert Tour Eco-Village

Traditional Medicinals®, a leading botanical wellness company with more than 60 high quality teas, lozenges, and capsules, today announced a partnership with Dave Matthews Band through sponsorship of REVERB's Eco-Village during the band's U.S. summer concert tour. Dave Matthews has been using Throat Coat® tea for years, as part of his throat care routine before performing and while onstage sharing his music with fans. Through his connection to the Throat Coat® brand and REVERB's mission to empower the music community to take meaningful environmental action, Traditional Medicinals saw a values-aligned opportunity to connect people, plants, and planet through this partnership.

3 Min Read

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