Skip to content
FAST & FREE Delivery Over $45 How fast will I receive my order? ZIP Code: - Receive it More Info

High Quality Herbal Wellness

Decades of practice, lifetimes of experience, and a commitment to both cutting-edge botany and traditional plant knowledge combine in all of our formulations.

It Starts at the Source

When it comes to wellness, every detail matters.

Wellness is found in the wild. We seek out certified organic plants or plants organically growing in the wild to ensure sustainable growing practices, healthier soil and environments, and to avoid synthetic chemicals, pollutants, and pesticides. In 2021 we sourced over 2.25 million pounds of organic herbs and continue to require more organic plant material to support our growing business. The demand for our over 100 botanical ingredients contributes to positive land stewardship in over 35 countries and six continents.

We look for suppliers who can either sustainably collect or cultivate herbs that meet the quality standards we need. This can often take years of development. By fostering long-term relationships and paying a fair wage (through programs like Fair Trade, FairWild, and the efforts of the Traditional Medicinals Foundation), we incentivize our farmers and collectors to create high quality products. These relationships have been so successful that we’ve been working with some of our suppliers for more than 30 years.

Our Herbs

Medicinal Grade Plants

Not only do our herbs need to be organic and ethically sourced, we also have high standards for quality and often medicinal grade to ensure they deliver therapeutic effects. After being harvested or wild collected and then cut, cleaned, and carefully dried, our herbs make their way to our solar-powered facility in Sebastopol, California. Here, they are tested for quality markers.

Each herb has its own quality standard. That can mean high essential oil content, the right amount of bitterness, or a minimum level of an active compound. But the result for each is the same : a tea that has power. This commitment to quality is one of the things that sets us apart from other tea brands.

Our Formulations

Wisdom of Herbs

The wisdom of traditional herbal medicine has been helping people for centuries. The herbalists who formulate our products draw from the global systems of herbal medicine. In each case, they consider how herbs work both individually and together. They build on combinations that have traditionally been used for the desired benefit. And although each system has its own rationale for herb formulations, there are similar general principles among all systems.

For example, our best-selling Smooth Move® tea is formulated according to the principles of traditional European herbal medicine. It uses rules of compatibility and organizing principles for teas to define a hierarchy of ingredients. The hierarchies include: The Basic Remedy – one to five herbs that address the condition directly. Supporting Herbs – herbs that complement the Basic Remedy, enhancing its effects or reducing any potential undesirable effects. Flavor Enhancers – a small amount of herbs, also known as corrigents, used to make the tea taste good. Senna leaf, an herbal laxative, is the Basic Remedy in Smooth Move® with licorice, fennel, cinnamon, coriander and ginger added as supporting herbs to help improve the experience. Sweet orange peel and its essential oil added for taste.

Our Process

Tested from Field to Cup

We never stop testing. Our herbs are put through a battery of tests as part of our core quality control, ensuring identity, purity, and composition. As funny as it sounds, we always begin with identity testing, making sure that our herbs are what they claim to be. There are lots of herbal doppelgangers out there. And even if it actually is chamomile, not all chamomile is created equal. We look for specific characteristics in each batch of herbs that confirm its therapeutic quality. One of the first steps our scientists go through, after examining a new batch, is to put a sample from each shipment under the microscope. There we see each unique flourish, whirl, and spiral that confirms the herb’s identity.

Best Sellers

Shop All
Popular
Breathe Easy® Tea Breathe Easy® Tea

Breathe Easy® Tea

This blend promotes respiratory health like a breath of fresh air
Popular
Chamomile & Lavender Tea Chamomile & Lavender Tea

Chamomile & Lavender Tea

This blend settles your nervous system when stressed and eases tension
Popular
Chamomile Tea Chamomile Tea

Chamomile Tea

Chamomile calms your nerves and supports healthy digestion
Popular
Cup of Calm® Tea Cup of Calm® Tea

Cup of Calm® Tea

This blend is calming and relaxing when you need it most
Popular
Dandelion Leaf & Root Tea Dandelion Leaf & Root Tea

Dandelion Leaf & Root Tea

Dandelion Leaf & Root supports digestion & kidney health while aiding the body's natural detoxification process
Popular
Echinacea Plus® Elderberry Tea Echinacea Plus® Elderberry Tea

Echinacea Plus® Elderberry Tea

This blend boosts the immune system
Popular
Ginger Tea Ginger Tea

Ginger Tea

Ginger promotes healthy digestion and prevents nausea due to motion
Popular
Hibiscus Tea Hibiscus Tea

Hibiscus Tea

This blend supports the cardiovascular system
Popular
Lemon Balm Tea Lemon Balm Tea

Lemon Balm Tea

Lemon Balm calms the nervous system and supports digestion
Popular
Mother's Milk® Tea Mother's Milk® Tea

Mother's Milk® Tea

This blend promotes breast milk production for nursing mothers
Popular
Nettle Leaf Tea Nettle Leaf Tea

Nettle Leaf Tea

Nettle Leaf supports joint health and overall wellness
Popular
Nighty Night® Tea Nighty Night® Tea

Nighty Night® Tea

This blend helps you relax and get a good night’s sleep
Popular
Nighty Night® Extra Tea Nighty Night® Extra Tea

Nighty Night® Extra Tea

This blend will help you mellow out and relax with extra help from valarian root in our strongest sleep formula

Josef A. Brinckmann

RESEARCH FELLOW, MEDICINAL PLANTS AND BOTANICAL SUPPLY CHAIN
Get To Know

Kirsten Tripplett, Ph.D.

PRINCIPAL SCIENTIST, BOTANICAL MICROSCOPY, QUALITY CONTROL
Get To Know

Guido Masé RH (AHG)

Principle Scientist, Chief Formulator, Herbal Educator
Get To Know

Thomas Brendler, PhD(c)

PRINCIPAL SCIENTIST, SUBSTANTIATOR, ABC ADVISORY BOARD MEMBER, FELLOW OF THE LINNEAN SOCIETY (FLS)
Get To Know

Zoe Kissam

Director Of Innovation, Staff Clinical Herbalist
Get To Know

Marisa Williams, ND, RH (AHG)

Senior Scientist, Botanist, Project Technical Leader
Get To Know

Amber Valenzuela

Marketing Communications Manager, Herbal Educator
Get To Know

Aisling Badger

Social Media Manager, Clinical Herbalist
Get To Know

Meet Our Herbal Experts

The Team

Josef A. Brinckmann

RESEARCH FELLOW, MEDICINAL PLANTS AND BOTANICAL SUPPLY CHAIN
Get To Know

Kirsten Tripplett, Ph.D.

PRINCIPAL SCIENTIST, BOTANICAL MICROSCOPY, QUALITY CONTROL
Get To Know

Guido Masé RH (AHG)

Principle Scientist, Chief Formulator, Herbal Educator
Get To Know

Thomas Brendler, PhD(c)

PRINCIPAL SCIENTIST, SUBSTANTIATOR, ABC ADVISORY BOARD MEMBER, FELLOW OF THE LINNEAN SOCIETY (FLS)
Get To Know

Zoe Kissam

Director Of Innovation, Staff Clinical Herbalist
Get To Know

Marisa Williams, ND, RH (AHG)

Senior Scientist, Botanist, Project Technical Leader
Get To Know

Amber Valenzuela

Marketing Communications Manager, Herbal Educator
Get To Know

Aisling Badger

Social Media Manager, Clinical Herbalist
Get To Know
Partnerships & Certifications

Delivering on our Mission to Source Ethically & Reduce our Footprint

USDA Organic

Over 99% of our herbs are organic, because we believe in the positive impacts it has on environmental sustainability, biodiversity, and overall ecosystem health. Purchasing USDA Organic® herbs helps us increase transparency while prioritizing consumer well-being and farmer success, which is key to producing the high-quality herbs.

B Corp Certified

As one of the first natural products companies to receive a B Corp certification in 2010, we have continued to build on our commitment to social equity and to lighten our footprint on the planet. With rigorous reporting standards, this is how we hold ourselves accountable for using business as a force for good in the world.

California Green Business

We are a Certified California Green Business, which is another way we ensure that we are doing the best we can for the planet we all share. As part of the certification, we align with environmental regulations in the areas of waste, energy, water, pollution prevention, and air quality.

CCOF - California Certified Organic Farmers

One of the first companies to become a member of California Certified Organic Farmers™, we are incredibly proud of our commitment to organic and our long relationship with one of the first accredited organic certifiers.

Fair Trade Certified USA

We continue to grow our communities that are certified Fair Trade USA™ with farmers and traders who abide by globally recognized fair standards. Fairness in trade relationships helps ensure equitable market access, while supporting our sourcing communities.

Fairtrade International

Purchasing herbs certified by Fairtrade®, a globally recognized ethical label is another way we support trade justice for our farmers and provide our consumers with the trust and confidence to make sustainable shopping choices.

FairWild

Because we believe that wellness is found in the wild, we support FairWild® certified herbs to ensure the wild plants in our products are harvested in a way that protects ecosystems and encourages land conservation, while also supporting the collectors who forage our herbs.

Non-GMO Project

Our herbal tea products are Non-GMO Project verified, with Genetically Modified Organisms excluded from the cultivation, ingredients, and processing of our labeled products.

Purpose in Action

View All

Raising the Bar in Sustainability

A Letter from Our CEO, Blair Kellison Fiscal year 2016 marks Traditional Medicinals’ 42nd year in business. It was an outstanding year for the company, and I couldn’t be prouder...

Walk with Us: Purpose in Action

At Traditional Medicinals, we believe that the quality of our teas is a direct result of our commitment to farmers. Our vision is to build lasting relationships with farmers, provide...

We Stand With the People of Ukraine

We Stand With the People of Ukraine. We have stood with the wild herb collectors in the verdant fields and hills of Ukraine. When our founder, Drake Sadler, visited, he...

A Visit to Herb Heaven

by Lori Varsames, Traditional Medicinals’ Writer Lately, when I hear the word “heaven,” my mind wanders to Trout Lake Farm. Since visiting the farm last September with members of our...

For the Love of Pandas: Setting New Standards in Sustainability

In October of 2018, Traditional Medicinals (TM) was honored by the World Wildlife Fund for Nature (WWF-China) and the Chinese government for helping to establish standards for the world’s first...