Skip to content
Fast & Free Delivery over $45
More About Us

Individually we make a choice. Together we make a difference.

ROOTED IN PURPOSE

We believe medicinal herbs hold the power to create change.

In any great story, chance plays a vital role. In the late 60s, the stars aligned when herbalist Rosemary Gladstar met community activist and environmentalist Drake Sadler. Entrenched in the spirit of the age, and their pursuit of healthful alternatives to the mainstream — lifestyle, natural foods, and herbal remedies — they planted the seeds for their shared vision of a new kind of herbalism. In 1974, they founded Traditional Medicinals. Nearly fifty years later, we’re going strong — partnering with suppliers and sourcing communities around the world to bring the best ingredients to our products and to you.

Traditional Medicinals has always been a company rooted in purpose. Working with our partners, suppliers, and sourcing communities, we want to create a positive impact on the world. As a certified B Corp and a registered California benefit corporation we continue to improve our partner-centered, people-first approach to produce an engaged, vibrant community that enhances the well-being for everyone we work with.

Our Leadership Team

From the earliest days of Traditional Medicinals, we’ve been driven by a vision that doesn’t settle for status quo, that isn’t content with growth alone, that prioritizes people, product, and planet over profit.

Gary Gatton

Chief Executive Officer
Learn More

Kristel Corson

Chief Marketing Officer
Learn More

Scott Bowman

Chief Financial Officer
Learn More

Taryn Forrelli

Chief Science Officer
Learn More

Dale Gelinas

Chief Customer Officer
Learn More

Jamie Horst

Chief Purpose Officer
Learn More

Jeremy Johnson

General Counsel & Corporate Secretary
Learn More

Dale Perrott

Chief Operating Officer
Learn More

Our Leadership Team

View All

Gary Gatton

Chief Executive Officer
Learn More

Kristel Corson

Chief Marketing Officer
Learn More

Scott Bowman

Chief Financial Officer
Learn More

Taryn Forrelli

Chief Science Officer
Learn More

Dale Gelinas

Chief Customer Officer
Learn More

Jamie Horst

Chief Purpose Officer
Learn More

Jeremy Johnson

General Counsel & Corporate Secretary
Learn More

Dale Perrott

Chief Operating Officer
Learn More

Brew Tea with A Purpose

Watch Now
1974

Rooted in Wellness

The early days of Traditional Medicinals first took root in a small herb shop alongside the winding Russian River surrounded by towering redwoods in Sonoma County, CA. 

Rosemary Gladstar, now a renowned herbalist in her own right, was blending our original herbal formulas for Throat Coat, Mother’s Milk, and Smooth Move in her home to give out to friends and family. Drake Sadler, a young activist, saw the need in the community for accessible herbal wellness and together the first seeds were planted.

1981

Pioneering Organic

We source organic, because we believe in the positive impacts it has on environmental sustainability, biodiversity, and overall ecosystem health. 

Beginning in 1980, we were the first U.S. manufacturer to market a range of organically and domestically grown herbal products. These products were primarily sourced from our long-term partner Trout Lake Farm in Washington - one of the first organic farmers of medicinal plants who we still source from today.

1982

The Power of Plant Science

Led by the art and science of long-held plant knowledge, we also recognized the importance of scientific rigor. In 1982, we established our first in-house lab. We began documenting our formulations and systemizing our product quality processes.

From the wild to the field, the spirit of herbalism and powerful plant science are rooted in all we do.

1998

Playing Fair: Supporting Farmers and Collectors

As we continued to grow as a company, so did our relationships in our sourcing communities. As our founder Drake traveled to sourcing communities, he saw the economic disparity in rural areas for farmers and collectors.  

To ensure that we continued to have access to quality herbs that met our high standards, while also supporting the wellbeing of our farmers and collectors, we began exploring fair trade certified herbs. 

These certification provides traceability and pays farmers and collectors premiums in addition to fair market value prices for their quality herbs.

2004

For the Love of Pandas, Berries, and Tea

In 2004, we began a long and incredibly meaningful journey while searching for a sustainable source of schisandra for our EveryDay Detox® tea. 

Schisandra berries share habitat with the endangered, giant panda bear, which needs a balanced ecosystem to survive. Fifteen years later our collaborative resulted in the world’s first panda-friendly certification. Sustainable harvesting practices now protect the biodiversity of the region, allowing both schisandra berries and pandas to thrive.

We are proud to be the world’s first company to feature Giant Panda Friendly-certified products and honored to have our EveryDay Detox® tea as a history-making product.

2008

Partnering for Equity

As we continued to support communities through certifications like Fair Trade and FairWild, we also saw specific needs in our sourcing communities that weren't being met. The Traditional Medicinals Foundation was formed with a mission of focusing on supporting community led initiatives in our source communities around the world. 

Together with farmers, collectors, and their families the Foundation worked to address fundamental issues of food and water security, healthcare, education, and women’s empowerment.

2010

Holding Ourselves Accountable

In 2010, we became one of the first natural products companies to receive a B Corp certification. 

As a certified B Corporation our company’s overall environmental and social performance is measured and independently verified by B Lab. Choosing this third-party verification gives us the best chance for transparency and reinforces our commitment to business as a force for good. 

Since then, many other natural food and beverage companies have joined the movement and gained B Corp certification. We are honored to have been a part of this by showing the value of investing in equitable and sustainable business.

2020

Tending our Roots

We approach taking care of our team and local community with the same level of passion as we do for our source communities. We are all connected and working together towards our greater purpose of healing and protecting the natural relationship between plants, people, and the planet.

In 2020, as an organization, we voted to partner with five incredible Sonoma County-based nonprofit organizations. These organizations are involved with increasing food security and access to medicinal herbs through funding and engagement activities like gardening. Each of these partners receives a yearly grant and creates unique opportunities for our team to volunteer and connect back to their community.

2023

Looking to the Future

Today, we are still a company rooted in purpose. We are an independent, botanical wellness company that embraces sustainability, ingredient purity, and social and environmental activism.

We are continually looking for ways to increase these efforts. We are setting a Science Based Targets initiative, the gold standard for ambitious emissions goal setting. This effort deepens our relationships within our source communities and continues to nurture the vital connection between herbs and humanity.

Meet Our Board of Directors

Meet Our Board of Directors

View All