Having a conversation with Josef is like reading an encyclopedia, a map of the world and a compilation of medicinal plant history all at the same time. An extremely knowledgeable and dedicated professional, as well as one of our key herbal experts, Josef has spent the past 37 years working in the global herbal medicinal products trade. Currently serving as our Research Fellow for medicinal plants, he spent the previous 5 years overseeing our Sustainability Department and 15 years before that overseeing our Research & Development Department, where he was responsible for formulation and scientific substantiation of our products.

Josef is very active in the herbal industry and his work with medicinal herbs extends beyond the confines of our tea company. He is a founding Board of Trustees member of the FairWild Foundation (FWF), an elected member of the United States Pharmacopoeia (USP) ‘Botanical Dietary Supplements and Herbal Medicines Expert Committee’, an Advisory Board member of the American Botanical Council (ABC), Advisory Committee member of the American Herbal Pharmacopoeia (AHP), and is a member of the Medicinal Plant Specialist Group (MPSG) of the International Union for Conservation of Nature (IUCN) Species Survival Commission (SSC).

Josef brings an intense rigor to his work and is a passionate champion for Traditional Herbal Medicine (THM) practices as well as sustainability initiatives. These, among many of his contributions, have had a deep and lasting influence on our culture.

Taryn Forrelli, ND, is the Chief Science Officer at Traditional Medicinals, where she oversees the Innovation, Research and Development, and Quality teams. As a member of the executive leadership team, she helps define the company’s strategy and collaborates with department leaders to execute it, ensuring alignment with the organization’s goals and objectives. She is deeply inspired by TM's purpose, which aligns with her life mission of awakening people to the wonders and intelligence of plants and partnering with them to heal ourselves, our communities, and the planet.

Taryn holds a Doctor of Naturopathic Medicine degree from Sonoran University of Health Sciences, and her values include honesty, humility, optimism, innovation, creativity, and connectedness. With over 20 years of experience as a naturopathic physician and a passion for herbal medicine, she has created dozens of natural products that connect people with plants. She feels honored to be part of a company that is recognized across the industry as having uncompromising quality, efficacy, and fair, ethical, and sustainable sourcing practices.

Outside of work, she loves spending time in nature, connecting with plants, elements, and other beings. Nature exploration helps her feel alive and in tune with her intuition, offering opportunities to observe the cycles of life and learn about herself. Cooking is another lifelong passion, central to her creativity and connection to plants, where she explores making mealtime a magical intersection of medicine and delight.

Kirsten’s interest in plants and animals became apparent when she was 3. She was dissecting hibiscus and phlox flowers by 6 and already wondering what chemicals make mints smell so good! Her innate curiosity led her to seek more information through her studies. She graduated from the College of the Atlantic, in Bar Harbor, Maine, with a B.A. in Human Ecology. She then went on to earn her Ph.D. in Mayan ethnobotany from the University of Texas, Austin (Botany), and to hold a post-doctoral research position in archaeological ethnobotany in the Department of Anthropology, University of California, Berkeley.

While managing a health food store before college, Kirsten discovered our teas (not to give her age away, but they were still sold in paper bags at that time) and thus began her self-described love affair with our teas. Later, her pursuit of ethnobotanical studies led Kirsten to the study of medicinal herbs in indigenous societies, all the while still drinking our teas. Kirsten harbored a small hope that she might work for us one day. And now, she finds herself contributing to Quality Control by serving as a Microscopist. Kirsten studies most of the herb ingredients that will be made into TM teas: she verifies the herb’s botanical identity and ingredients, using plant anatomical techniques and microscope technology. And she manages our new herbarium. Kirsten loves her job at TM, where she gets to be a science geek and work with plants. She often shares the amazing microscopic world of plants with us with photos that we post on our Facebook page or here on our web site.

Guido is a clinician and herbal educator specializing in Western herbalism, though his approach is eclectic and draws upon many influences. He spent his childhood in Italy, in the central Alps where he first encountered medicinal plants, and in a Renaissance town called Ferrara. After traveling the United States, he settled into Vermont where he has been living since 1996. It was then he started his first herbal products business, making extracts from local botanicals gathered from the forest and a wild garden about an acre in size.

He co-founded the Vermont Center for Integrative Herbalism, a 501(c)(3) non-profit herbal medicine clinic and school that provides comprehensive services focused on whole plants and whole foods, and serves there as clinical supervisor and teacher in herbal pharmacology and therapeutics. He is a founding member of the Burlington Herb Clinic where he houses his clinical practice. He participates in herbal education at the University of Vermont, and is the author of The Wild Medicine Solution: Healing with Aromatic, Bitter and Tonic Plants (Healing Arts Press, 2013) and DIY Bitters (Fair Winds Press, 2016). A traveler since childhood, he has most recently worked to bridge the gap between traditional Maasai healers and modern medical practitioners at the Wasso District Hospital in Loliondo, Tanzania. At Traditional Medicinals his focus is on research, development, formulation and education for herbal teas, supplements, and Urban Moonshine bitters and tonics.

Guido’s style focuses on conveying the interconnections within the human organism and between the organism and its surrounding ecology. Relying on clinical experience, storytelling, and scientific research, he believes that true strength flows from nature, and that herbal medicine is key to sustainable, successful living.

Like many of the herbalists at the company, Zoe discovered her passion for plants at an early age and was fascinated by weeds that grew in the garden. Her mother was a garden lover and indulged Zoe’s insatiable curiosity for the names of the plants. By the time she was six, she’d already, in her words, “found many of her plant friends,” especially Scarlet Pimpernel, Forget-me-Nots and Black Eyed Susans.

Our teas were a staple in her household and she experienced firsthand the benefits of herbs at that time, which fueled her continued interest in plants. She studied cultural and physical anthropology in college, and became passionate about learning about what makes people and cultures tick (she has been known to ask her marketing colleagues for their Myers-Briggs personality profile in order to work better with each person’s style).

Zoe obtained a BA in Cultural Anthropology while also beginning her career in the Natural Foods industry in 1999 at Whole Foods Market. There she worked with people, herbs and supplements. Zoe got really good at telling people how to use the herbs and supplements she was selling, but wasn’t sure what those herbs looked like. Triggering that childhood curiosity, she became inspired to attend the California School of Herbal Studies from 2003-2004 and obtained a certificate as a Certified Clinical Herbalist.

After all those years drinking our teas, and even studying with one of our herbalists at the Herb School (as we call it around the company), Zoe joined our marketing team in 2006. She’s held a variety of marketing roles since then and currently serves as the Director of Innovation. She provides an important herbalist voice within the marketing department, often helping to bridge the herbalist and marketing worlds, so each can understand the other better. She currently leads the innovation/new product development process, manages all changes to packaging and serves as the marketing department’s herbal expert.

Marisa began collecting flowers, leaves, and seeds at the age of five, especially if a color or pattern intrigued her. This fascination with the natural world led her to study botanical medicine. She received her Bachelor of Science in Biology and her Master of Science in Biology/Botany from the University of Arkansas. Her Master’s thesis focused on phytochemical constituents and invasive plant ecology through her work on Perilla frutescens (L.) from the University of Arkansas.

She began her career as a Field Botanist and Herbarium Manager, driving across the state to various ecoregions; collecting, identifying and pressing specimens that would later become part of the Atlas of the Vascular Plants of Arkansas. At this time, she became absorbed with traditional uses of herbs and how herbal medicine influences human health. She went on to earn her Doctorate in Naturopathic Medicine from Southwest College of Naturopathic Medicine in Tempe, Arizona. She spent years empowering others as a Naturopathic Doctor through daily use of herbs and the wisdom of natural health in clinical practice. Marisa joined Traditional Medicinals in 2018 as our Senior Scientist and brings a unique expertise from her clinical and research backgrounds. She is part of our Research and Development Department team, where she provides guidance in medicinal plant research, botany, product development and herbal formulation to encourage positive change for the well-being of humans and plants.

When Marisa is not research or writing for the Research and Development Department she can be found hiking hills, identifying plants and birds, and exploring traditional medicinal, culinary, and natural dye uses of plants. She is inspired every day by how plants provide for all of us.