Introducing Organic Rosy Mood™

A New Mood-Supporting, Color-Shifting Tea Featuring Damiana & Butterfly Pea Flower

To mark 50 years of plant-powered wellness, we wanted to create something joyful. We dreamed of a tea that honored our roots, celebrated the magic of herbs, and met the moment (and your mood) with beauty, brightness, and intention.

That tea is Organic Rosy Mood™.

Rosy Mood™ was crafted by our team of herbalists, drawing on decades of collective wisdom, including the inspiration of Traditional Medicinals’ co-founder Rosemary Gladstar. This organic blend brings together uplifting damiana, heart-soothing rose, and one of Rosemary’s favorite magical botanicals: butterfly pea flower. It’s floral, gently tart, and visually enchanting, designed to help support a happy mood and an open heart.*

This is more than an herbal tea blend, it’s a botanical celebration of life’s little joys, our shared love of plants, and the magic that unfolds when we slow down and sip with intention.

The Heart of Rosy Mood

Every herb in Rosy Mood has a story—steeped in science, tradition, and centuries of use.

Damiana (Turnera diffusa)
This herb is deeply revered herb in the traditions of Mexico, Central America, and the Caribbean. It supports mood and emotional wellbeing and has been traditionally used to uplift the spirit, soothe the nervous system, and inspire passion. It has also held a sacred place in ritual and romance. In Mexican folklore, damiana was blended into liqueurs and tinctures believed to kindle sensual connection and emotional openness. Its warming, aromatic profile continues to make it a trusted herb for those seeking calm confidence and joy in the body.*

Rose (Rosa spp.)
More than a romantic symbol, rose is perhaps one of the most universally adored botanicals in the world. Across cultures, it has symbolized love, compassion, and resilience. In Traditional Chinese Medicine, rose is seen as a harmonizer that soothes Liver Qi and supporting the heart's emotional function. In Western herbalism, rose is a gentle nervine and cooling astringent that can help ease emotional tension, soften grief, and promote a sense of ease. Beyond its therapeutic actions, rose carries a kind of spiritual resonance: an invitation to pause, breathe, and open the heart. In ancient Persia, it was a muse for poets, and in Rome it was sacred to the goddess Venus. For herbalists and romantics alike, rose remains a botanical ally for reconnecting with tenderness and beauty.*

Butterfly Pea Flower (Clitoria ternatea)
This vibrant indigo flower with color changing magic has deep roots in Southeast Asian cultural and culinary traditions. This visual marvel has been used for centuries to tint celebratory foods and drinks. In Thailand, it symbolizes good fortune and is used to dye rice cakes served at weddings and festivals. In Vietnam, butterfly pea tea is offered to guests as a sign of hospitality and beauty. This flower brings brightness, creativity, and a sense of wonder to every cup.

The butterfly pea flower in Rosy Mood, along with the cinnamon in this blend, is Fair for Life Certified, supporting ethical and sustainable practices from seed to sip.

“We imagined this tea being shared with others, as community is created through stories and laughter, and this may be at the heart of good mood. Damiana is combined as a mood-brightening ally with 'heart-opening' hawthorn berry and gentle rose flower as both a soothing remedy, and a gift for those you love. We added butterfly pea flower and hibiscus for their enchanting color-changing hues to bring the playfulness of this formula to life, making this the perfect welcoming tea to drink in community and celebration.”

— Marisa Williams, ND Formulator & R&D Staff Scientist, Traditional Medicinals

Together, these herbs create a blend that’s as healing as it is heartfelt—a tea to brighten your day and keep your heart open.

A Tea That Transforms: How pH Affects Rosy Mood’s Color

Brewing Rosy Mood feels like magic in a cup. Depending on the source, the water used to brew tea can have different levels of alkalinity, interacting with the pH-sensitive herbal ingredients in this blend to create a range of possible colors. As it brews, you might notice pigments from butterfly pea and hibiscus transforming the color of your infusion depending on the pH of your water, drawing out a range of vibrant shades, from bright pink to dark purple.

We didn’t set out to make a mood ring, but this tea might be the herbal version.

Beyond its color play, butterfly pea flower adds a gentle earthiness that balances the floral notes of rose and the brightness of hibiscus. The shifting hues are more than a visual delight, they mirror the uplifting intention of the blend itself, reminding us that our moods, like our tea, can transform in beautiful and unexpected ways.

Fair for Life Certified: A Cup with Purpose

Rosy Mood isn’t just crafted for joyful sipping, it’s also one of Traditional Medicinals’ first Fair for Life certified teas, a milestone in our 50-year journey.

Fair for Life goes beyond basic fair trade by requiring transparency and accountability at every step of the tea-making journey, from wild collectors and smallholder farmers to processors, packers, and our team who brings the tea to your cup. For Rosy Mood, that means key ingredients like butterfly pea flower and cinnamon are grown and harvested according to rigorous standards for fair wages, safe working conditions, and environmental stewardship.

This certification is more than a label. It represents long-term partnerships and direct investment in communities, ensuring that the people and ecosystems behind your tea can thrive. It’s also part of our broader goal to source 80% of our herbs from fair-certified origins by 2030.

When you raise a cup of Rosy Mood, you’re part of something bigger: a movement where wellness is rooted in fairness, and where every sip helps create lasting positive impact for people and the planet.

Because when wellness is rooted in fairness, it becomes something we can all feel good about.

Raise Your Cup to 50 Years of Herbal Wisdom

Rosy Mood is more than a new product, it’s a celebration of where we’ve been and where we’re going. It’s an herbal love letter to the plants, people, and purpose that make Traditional Medicinals who we are.

Raise your cup to 50 years of herbal wisdom and to every rosy moment still to come.

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