Passionflower

Our business is rooted in plants, and for us, it’s a business imperative that we care for the ecosystems where these plants live and thrive. We believe that everything is interconnected, which means supporting ecosystems and the farmers and collectors who harvest and gather our herbs. Finding opportunities to reduce or eliminate emissions at the source, we support organic and regenerative farming practices as well as voluntary certifications like Organic and FairWild. These ensure the absence of pesticides, herbicides, as well as the ongoing sustainability of wild collection, and the health and livelihoods of the collectors who forage. Josef Brinckmann, Traditional Medicinals’ Research Fellow, Medicinal Plants and Botanical Supply, asserts, “Everyone has a role to play in preserving biological diversity. One way of doing that is by equitably supporting the local people to serve as stewards of the land.”

We choose to source organic because we believe in the positive impacts it has on environmental sustainability, biodiversity, and overall ecosystem health. Organic helps us increase transparency while prioritizing consumer well-being and farmer success, which is key to producing the high-quality herbs we source. In 2021, we procured 2.73 million pounds of certified organic herbs, over 99.7% of our total botanical herbs purchased. Volumes were down slightly from FY20 due to timing of inventories received.

The impact from organic farming creates a vital ecosystem through improved soil health, water quality, pollinator habitats, and biodiversity. Organic farms also have increased carbon sequestration potential through long-term carbon storage in the soil, helping to mitigate climate change.

One of the benefits of organic that we most value is farmer health. We care deeply about the people who produce our herbs, ensuring that they are not exposed to synthetic chemicals found in conventional agriculture.

We believe that everyone deserves a fair wage for hard work. That’s one of the reasons why we’re committed to fair trade. Traditional Medicinals® is a registered Fair Trade “brand holder”, “licensee” and “manufacturer,” and our products are certified by Fair Trade USA, an independent third-party certifier. We were an early adopter of Fair Trade, having launched our first fair trade tea product in 1998, just one year after Fairtrade International (FLO) was established. We continue to work closely with our network of producers to help them to implement fair trade standards and get certified.