Rosy Mood UGC Challenge Rules & Details

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. AN INSTAGRAM OR TIKTOK ACCOUNT AND INTERNET CONNECTION ARE REQUIRED TO ENTER.

This Challenge is subject to and governed by these Official Rules (the “Official Rules”). By entering or otherwise participating, you agree to be bound by these Official Rules. This Challenge is in no way sponsored, endorsed, administered by, or associated with Instagram or TikTok.

CONTEST ENTRY PERIOD AND SPONSOR

The Rosy Mood™ UGC Challenge (the “Challenge”) starts at 12:00:00 a.m. Pacific Time (“PT”) on September 31, 2025 and ends at 11:59:59 p.m. PT on October 31, 2025 (the “Entry Period”). The sponsor is Traditional Medicinals (“TM” or “Sponsor”), 1400 Valley House Dr., Suite 120, Rohnert Park, CA 94928.

ELIGIBILITY

Open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at time of entry. Employees, officers, and directors of Sponsor and its affiliates, suppliers, distributors, dealers, advertising and promotional agencies, and any other Sponsor-authorized designees associated with the design, administration, prize supplying, or fulfillment of the Challenge (collectively, the “Challenge Entities”), and the immediate family/household members of each are not eligible. Void where prohibited. All federal, state, and local laws and regulations apply.

PRIVACY INFORMATION

Information you provide is subject to Sponsor’s Privacy Policy: https://www.traditionalmedicinals.com/pages/webstore-privacy-policy. Entrants’ information and entries may be subject to Instagram’s or TikTok’s terms and privacy policies. False and/or deceptive entries or acts shall render entrants ineligible.

HOW TO ENTER

1. Create a public Instagram or TikTok account (if you don’t already have one) and ensure your profile/settings are set to public.
2. Create a short-form video sharing your #RosyMoment — your joyful, heart-opening ritual or practice (e.g., sipping tea, journaling, arranging flowers, reading, time in nature, dancing, or connecting with loved ones).
3. Featuring Rosy Mood™ tea is encouraged but not required. When sharing about Rosy Mood, focus on personal experience and enjoyment (e.g., taste, aroma, how it fits in your rituals). Do not make medical claims or state that any tea diagnoses, treats, cures, or prevents disease. (See DSHEA guidelines.)
4. Post your video on Instagram or TikTok between September 30, 2025 and October 31, 2025, tag Sponsor’s account(s):
   • Instagram: @tradmedicinals
   • TikTok: @traditionalmedicinals
   and include the hashtag #RosyMoment in the caption.
5. Ensure your entry/post remains public through winner verification.
6. Save the original file; Sponsor may request it if selected.

Each compliant post is an “Entry.” Unlimited entries allowed; each entry must be substantially different. Proof of posting is not proof of receipt. The Sponsor’s database clock is the official timekeeper.

ENTRY REQUIREMENTS & CONTENT RESTRICTIONS

• Profanity; nudity; sexually explicit or suggestive content.
• Drugs, alcohol, tobacco, firearms, unsafe or dangerous behavior.
• Content that is offensive, discriminatory, political, or otherwise inappropriate.
• Any claim that Traditional Medicinals products diagnose, treat, cure, or prevent any disease (DSHEA compliance required; include only personal-use, sensory, or routine/ritual statements).
• Copyrighted music, images, or other materials you don’t own or lack permission to use.
• Third-party trademarks, logos, or personal information without written permission.

Additional requirements:

• Originality: The Entry must be your original work and free of third-party rights or subject to proper licenses/releases (talent, music, locations, etc.). You are responsible for obtaining all necessary permissions and licenses.
• Entries must be suitable for publication and public viewing, in Sponsor’s sole discretion.
• Failure to comply may result in disqualification.

RIGHTS & PERMISSIONS

By tagging @tradmedicinals / @traditionalmedicinals and using #RosyMoment, you grant Sponsor a perpetual, worldwide, royalty-free, transferable, sublicensable license to use, share, publish, edit, and repurpose your content (including your handle, likeness, and caption) across Sponsor’s digital channels, website, advertising, and promotional materials, without additional permission or compensation. You represent and warrant you have all rights necessary to grant this license and that any “moral rights” are waived to the extent permitted by law.

JUDGING; WINNER SELECTION

After the Entry Period, an internal panel of Sponsor’s marketing team (the “Judging Panel”) will review all eligible Entries and, acting fairly and in good faith, select one (1) winner based on the panel’s overall favorite video (overall impression considering originality, feel-good “rosy” vibe, fit with the brand, and general appeal). All decisions are final and binding. If the selected winner is ineligible or disqualified, Sponsor may select an alternate.

(Note: The prior points-based scoring system has been replaced with this simplified “favorite video” determination by the Judging Panel.)

PRIZE / APPROXIMATE RETAIL VALUE (“ARV”)

One (1) Winner will receive a Traditional Medicinals 50th Anniversary gift bundle including:

• Limited-edition herbal wall poster;
• Soy wax candle in a reusable mug;
• One (1) full case of Rosy Mood™ tea; and
• One (1) $200 Traditional Medicinals digital gift card.

ARV: The total ARV consists of the $200 gift card plus the value of the 50th Anniversary gift bundle and case of tea (ARV to be finalized prior to winner notification). Gift card terms and conditions apply. No substitution, transfer, or cash redemption of prize by winner; Sponsor may substitute any item of equal or greater value in its sole discretion. Prize is awarded “as is” without warranty.

WINNER NOTIFICATION & VERIFICATION

The potential winner will be notified by direct message on the platform used to enter (Instagram or TikTok) on or about November 7, 2025 (PT). The potential winner must respond within 48 hours and may be required to provide proof of age/identity and to execute and return an Affidavit of Eligibility and Liability/Publicity Release (where lawful) and any additional documentation (e.g., proof of licenses/permissions) within two (2) business days. Failure to timely respond or complete verification, or a returned/undeliverable notification, may result in disqualification and selection of an alternate.

GENERAL CONDITIONS

Participation constitutes acceptance of these Official Rules and Sponsor’s decisions, which are final and binding. Sponsor reserves the right, in its sole discretion, to disqualify any person it finds to be tampering with the entry process or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner, and to cancel, modify, or suspend the Challenge if fraud, technical failures, or any other factor impairs the integrity of the Challenge. If terminated, Sponsor may, at its discretion, judge from among eligible, non-suspect entries received prior to action taken.

Sponsor and its agencies are not responsible for: lost, late, misdirected, damaged, incomplete, or garbled entries/communications; technical, hardware, software, or platform malfunctions; or any other errors or problems of any kind. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE/PLATFORM OR UNDERMINE THE LEGITIMATE OPERATION OF THIS CHALLENGE MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES TO THE FULLEST EXTENT PERMITTED BY LAW.

RELEASE & LIMITATION OF LIABILITY

By participating, entrants agree to release, indemnify, and hold harmless Sponsor, the Challenge Entities, Instagram, and TikTok from any and all claims, damages, losses, liabilities, costs, or expenses arising from participation, entry creation, or prize acceptance/use, including but not limited to claims relating to rights of publicity/privacy, intellectual property, personal injury, or property damage. Instagram and TikTok are not associated with or responsible for the Challenge.

PUBLICITY

Except where prohibited, acceptance of the prize constitutes permission for Sponsor to use winner’s name, likeness, photos, social handles, biographical information, and winning Entry for advertising/trade/promotional purposes in any media worldwide without additional compensation or notice.

DISPUTES; GOVERNING LAW

All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of entrant and Sponsor, shall be governed by and construed in accordance with the laws of the State of California, without giving effect to any choice of law or conflict of law rules. Any and all disputes shall be brought exclusively in the state or federal courts located in Sonoma County, California.

WINNER’S LIST / OFFICIAL RULES

For a copy of these Official Rules or the winner’s name (available after verification), send a self-addressed, stamped envelope to: Rosy Mood UGC Challenge, c/o Traditional Medicinals, 1400 Valley House Dr., Suite 120, Rohnert Park, CA 94928. Vermont residents may omit return postage. Requests must be received by December 31, 2025.

NO PURCHASE OR PAYMENT NECESSARY. VOID WHERE PROHIBITED.
This Challenge is in no way sponsored, endorsed, administered by, or associated with Instagram or TikTok.