Growing relationships between nature and humanity.
The power of herbal medicine lies at the intersection of people and plants. This vital interconnection involves more than bringing accessible herbal wellness products to market. We’re also educating our customers, participating in industry conversations, and advocating for change while we learn and share best practices. This is how we can continue transparent, ethical, and sustainable sourcing of high-quality herbs, balancing purpose and profit for our business.
This interconnection is also how we ground ourselves in the reality of what is. By participating in conversations, connecting with consumers and the industry, we can build the depth of resources and the alignment necessary to make a measurable and authentic impact.
The authenticity that emerges from this participation and engagement is critical to building a believable vision of what is possible for us as a company. These forward-thinking aspirations create a vision of purpose that our team and our consumers can rally behind and help us achieve.
Purpose, like so many things, is not the sole responsibility of one department or team. It is held by our entire organization and requires consistent input from stakeholders across the business. Acknowledging the significance of interconnection plays a key role in allowing everyone to advance together.
Because no one can do it alone.