Expand Access to Herbal Medicine

Including all types of consumers in the medicinal herb journey.

Traditional Medicinals pioneered the wellness tea category in 1974 when Rosemary Gladstar and Drake Sadler opened a small herb shop along the Russian River in Northern California. They founded Traditional Medicinals with the intention of providing consumers with accessible herbal wellness and educating them about the power of plants to help people live healthier lives, naturally.

With a team of herbalists, naturopaths, scientists, and more, herbal innovation and education informs everything we do — from research and development to marketing and quality. As we build a pipeline of new product types and accessible herbal wellness options into the world, we always ask ourselves if what we are creating is a better product than what is already out there. Is it higher quality? Is it more sustainable? Does it offer a more accessible format or price point? These are the questions that have driven us over the last 47 years and the ones we will never stop asking.

We take a lot of inspiration from our consumers. They help hold us accountable and ask the hard questions. We have an amazing base of plant lovers who care about the work we do to support the planet, so we try every day to be worthy of their trust. We want our customers to feel confident that when they pause in their day to brew a cup of botanical wellness, they are also caring for the planet and the people who are growing and harvesting their tea.