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Environment

We’re serious about sustainability.

Since our beginnings, we’ve been striving to minimize waste, prevent pollution and conserve resources.  We hold ourselves accountable to annual sustainability reporting and audits.  In addition to our own internal audits, we are also reviewed and rated by independent, third-party organizations. We measure our performance using the metrics and standards developed by B Lab, the California Green Business Program, the Green America Green Business Network and the Sustainable Food Trade Association.


4 Decades of sustainability

  • 2019

    2019: B Corp “Best for the World” honoree

  • 2018

    2018: Completed a partnership with WWF, China and FairWild to create first ever Panda Friendly certification

  • 2015

    2015: Received a Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA), recognizing users in the voluntary green power market

  • 2013

    2013: Became a Certified California Green Business

  • 2012

    2012: Increased the organic percentage of our botanical raw materials to 97%

  • 2012

    2012: Achieved 100% Non-GMO Project Verification of our herbal tea products

  • 2012

    2012: Became a member of the Sustainable Food Trade Association (SFTA) and committed to reporting annually our sustainability and social responsibility performance

  • 2010

    2010: Became a Certified B Corporation

  • 2009

    2009: Initiated the first phase of our five-year Revive! Project® in Rajasthan with the non-profit organization WomenServe

  • 2009

    2009: First manufacturer in the world to label and market herbal products with FairWild® Certified ingredients

  • 2008

    2008: Named winner of the 2008 Nutrition Business Journal Business Achievement Award for Environment and Sustainability

  • 2008

    2008: Installed 1,450 solar panels and since have generated an average of 426,178 kWh of electricity annually

  • 2004

    2004: Joined a global project with IUCN, TRAFFIC, and WWF to help develop and implement the International Standard for Sustainable Wild Collection of Medicinal & Aromatic Plants (ISSC-MAP)

  • 2001

    2001: Began to offset GHG emissions through the purchase of “Green-e Energy Certified” Renewable Energy Certificates

  • 1998

    1998: Began to label and market herbal tea products with Fair Trade Certified™ ingredients

  • 1997

    1997: Earned the Waste Reduction Awards Program (WRAP) award issued by California Department of Resources Recycling and Recovery (CalRecycle) annually until the program ended in 2011

  • 1995

    1995: Became a member of the California Certified Organic Farmers (CCOF), the only full- service organic certification agency and trade association

  • 1992

    1992: Joined Green America’s Green Business Network™ of socially and environmentally responsible businesses; Became a Green America Certified Business program ended in 2011

  • 1990

    1990: Introduced the first lines of post- consumer waste paper products (Envision and Green Forest brands) on the 20th anniversary of Earth Day

  • 1983

    1983: First medicinal herb teas introduced in the US as OTC drugs

  • 1982

    1982: First U.S. manufacturer to market a range of herbal products packaged in cartons made from 100% recycled paperboard

  • 1980

    1980: First U.S. manufacturer to market a range of organically and domestically grown herbal products

  • 1978

    1978: Designated profits from two herbal teas to support local clean energy activist group SoNoMore Atomics

  • 1974

    1974: Traditional Medicinals was founded in Guerneville, California

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