Nature-Based Wellness Survey
At Traditional Medicinals we believe in the power of plants to contribute to the wellness of people and the planet. Our recent Nature-Based Wellness survey revealed that habits rooted in nature, like spending time outdoors, also have a profoundly positive impact on mood and spirit.
Americans rooted in nature are happier, calmer, more optimistic and more personally fulfilled
- Americans who spend at least one hour outside each week are more likely than those who don’t to report they are healthy (84% vs. 65%), happy (81% vs. 71%), personally fulfilled (69% vs. 54%), calm (78% vs. 68%), well-rested (60% vs. 51%), and optimistic (70% vs. 56%).
- Those who eat a plant-based diet for routine wellness upkeep are more likely than those who don’t to assert they are healthy (86% vs. 77%), personally fulfilled (70% vs. 63%) and well-rested (64% vs. 55%).
- More Americans who drink herbal or wellness tea to help maintain their everyday wellness than those who don’t say they are healthy (86% vs. 78%), happy (85% vs. 77%) and personally fulfilled (75% v. 63%).
- More gardeners than non-gardeners say they are healthy (86% vs. 77%), happy (87% vs. 75%), personally fulfilled (75% vs. 62%), calm (84% vs. 73%), and well-rested (68% vs. 55%).
- And gardeners who felt unwell at least once in the last year felt this way an average of 16 days (19 days vs. 35 days) less than those who don’t garden.
Proactive habits pay off
- Nearly nine in ten (85%) of those who are proactive about their wellness say they are healthy overall, vs. 66 percent of those who are reactive.
- Over 165 million (69%) Americans are typically more proactive than reactive about their wellness.
- Those who made an effort to stay well spent an average of 19 fewer days (25 days vs. 44 days) feeling under the weather than those who were reactive when it comes to their health.
There’s a desire for more information about natural remedies
- Nearly half (45%) of those who don’t solely use natural remedies say they haven’t used more of these solutions because they don’t know enough about them. And Nearly two in five (39%) of those who don’t already only use natural remedies for their health needs would be motivated to incorporate more of these solutions into their life if they simply knew more about them.
- A majority of the nation turns to natural remedies to maintain their wellness (64%) or to take care of themselves when they are not feeling well (61%).
- More women than men use natural remedies to maintain wellness (68% vs. 60%) or when they are not feeling well (64% vs. 58%).
- While 42 percent believe drinking herbal or wellness tea can promote everyday wellness, far too many are unaware of their specific benefits, such as supporting healthy digestion (55%) or relaxation (48%). Others are unaware that herbal teas can ease menstrual cramps (83%) or motion sickness (79%).
Growing demand in natural wellness category
- Americans are demanding more natural remedies for health, with more than one in three (35%) Americans reporting they do more today to take care of themselves with natural remedies than they did five years ago. Those in the Western U.S. are more likely than those in the rest of the country to turn to natural remedies to maintain wellness (71% vs. 62%)
There’s something in the tea
- More Americans who drink herbal tea to help maintain their everyday wellness than those who don’t say they are healthy (86% vs. 78%), happy (85% vs. 77%) and personally fulfilled (75% vs. 63%).
- Just over one-third (35%) of the nation drinks tea regularly, and less than one in five (18%) drink herbal or wellness tea for wellness upkeep.
Wellness benefits of plants unrecognized
- Approximately half of all Americans agree that plants can have a positive impact on someone’s wellness (51 percent), but they are generally uninformed about the specific health benefits of common plants: 94 percent don’t realize chamomile’s main benefit is soothing the digestive system, and 88 percent are unaware that ginger’s key perk is preventing motion sickness.
Average Time Spent Feeling Unwell
1. PHILADELPHIA – 31 days
2. ATLANTA – 30 days
2. DALLAS – 30 days
4. BOSTON – 27 days
5. LOS ANGELES – 26 days
6. NEW YORK CITY – 25 days
7. HOUSTON – 24 days
8. CHICAGO – 23 days
8. SAN FRANCISCO – 23 days
10. DC – 22 days
- Nearly one in five (18%) Philadelphians admit their overall health is not in good shape, and many are spending several days at home or visiting doctors for treatment. A desire for a better way to improve or maintain their health has likely led most Philadelphians to take charge of their wellness proactively.
- 73% of Atlantans are proactive about their health. The study also found Atlantans take care of themselves with natural remedies when they feel unwell (74%). 87% of residents report feeling happy, more than in any other top DMA city, and 74% report feeling fulfilled.
- Dallas residents are more reliant on conventional medications than in other cities, and are less likely to take a proactive approach to health. Fewer in Dallas than in other top 10 DMAs eat plant-based diets (29%) or drink herbal teas to promote health (17%).
- In addition, the study shows Americans are demanding more natural remedies for health, with more than one in three (35%) Americans reporting they do more today to take care of themselves with natural remedies than they did five years ago. While fewer Bostonians currently turn to natural remedies than their Western U.S. counterparts, there is a strong desire for more information.
- Los Angeles residents spend an average of 26 days feeling unwell during the year. 74% of Angelenos take a proactive approach to health. They also tend to have more plant-based eaters (35%) than other big cities outside of California.
New York City
- New York City residents spent an average of 25 days feeling unwell during the year. And New Yorkers are more likely than those in many other cities to take vitamins or supplements for everday wellness (67% vs. 58% in Los Angeles).
- Houston residents are healthier than many of their counterparts, however – spending an average of 24 days feeling unwell during the year. 73% of Houston residents are proactive about their wellness. 41% of residents increased their efforts to take care of themselves with natural remedies in the last five years, and more Houstonians than those in most other top 10 DMAs feel personally fulfilled (73%).
- Chicago residents are healthier than most of their counterparts in other top 10 DMAs – spending an average of 23 days feeling unwell during the year. And an overwhelming majority (96%) take at least one action on a regular basis to maintain everyday wellness.
- More San Francisco residents take a proactive approach to health (77%) than in any other top 10 DMA city. They spend time outdoors (37%) and exercise (66%) in order to maintain their everyday wellness. And many watch what foods they eat (37% of SF residents opt for organic options and 40% avoid processed foods). In addition, more San Franciscans than those in most other big cities also report feeling healthy, happy and personally fulfilled.
- Washington D.C. residents are healthier than their counterparts in other top 10 DMAs – spending an average of 22 days feeling unwell during the year. And an overwhelming majority (97%) take at least one action on a regular basis to maintain everyday wellness.
The Nature-Based Wellness Survey was conducted by Kelton between Nov. 12 and Nov. 18, 2013 among 1,019 nationally representative Americans ages 18 and over, as well as more than 500 nationally representative Americans ages 18 and over in each of the top 10 DMAs, using an e-mail invitation and an online survey. The margin of error for the national survey is 3.1, and the margins of error for the surveys in the top 10 DMAs range from 4-4.3.