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Sustainably Minded Since the Start

1974: Traditional Medicinals was founded in Guerneville, California

1978: Designated profits from two herbal teas to support local clean energy activist group SoNoMore Atomics

1980: First U.S. manufacturer to market a range of organically and domestically grown herbal products

1982: First U.S. manufacturer to market a range of herbal products packaged in cartons made from 100% recycled paperboard

1990: Introduced the first lines of post-consumer waste paper products (Envision and Green Forest brands) on the 20th anniversary of Earth Day

1992: Joined Green America’s Green Business Network™ of socially and environmentally responsible businesses;
Became a Green America Certified Business

1995: Became a member of the California Certified Organic Farmers (CCOF), the only full-service organic certification agency and trade association.

1997: Earned the Waste Reduction Awards Program (WRAP) award issued by California Department of Resources Recycling and Recovery (CalRecycle) annually until the program ended in 2011

1998: Began to label and market herbal tea products with Fair Trade Certified™ ingredients

2001: Began to offset GHG emissions through the purchase of “Green-e Energy Certified” Renewable Energy Certificates

2004: Joined a global project with IUCN, TRAFFIC, and WWF to help develop and implement the International Standard for Sustainable Wild Collection of Medicinal & Aromatic Plants (ISSC-MAP)

2008: Installed 1,450 solar panels and since have generated an average of 426,178 kWh of electricity annually

2008: Named winner of the 2008 Nutrition Business Journal (NBJ) Business Achievement Award for Environment and Sustainability

2009: First manufacturer in the world to label and market herbal products with FairWild® Certified ingredients

2009: Initiated the first phase of our five-year REVIVE! Project in Rajasthan with the non-profit organizations GRAVIS (the Centre of People’s Science for Rural Development) and WomenServe

2010: Became a Certified B Corporation

2012: Became a member of the Sustainable Food Trade Association (SFTA) and committed to reporting annually our sustainability and social responsibility performance

2012: Increased the organic percentage of our botanical raw materials to 97%
Achieved 100% Non-GMO Project Verification of our herbal tea products

2013: Became a Certified California Green Business


Continue to next page: Sustainable Sourcing


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